The athlete in all of us

There is an athlete in everyone! So many times we hear people say, "I'm not an athlete." These people come into a gym or an athletic setting and automatically count themselves out. WHY? What are the requirements of being an athlete? Natural talent and strength may be helpful attributes, however, these qualities do not entirely make-up an athlete. An athlete is full of passion for LIFE, welcomes a challenge, and never backs down. An athlete has an exceptional work ethic on and off the court/field/floor. An athlete is all about the team and less about "I." Athletes take defeat or criticism as a learning experience and walk away better for it. An athlete gives 100% at all times and leaves their personal life in the personal life. Athletes keep their integrity intact and are positive role models to others. An athlete is hungry; hungry for competition, they are warriors, hungry for the game, the challenge, the pain, sweat, and tears, the sights and sounds, all the aspects that make up athletic activity. A true athlete possesses these qualities and more. There are those of you who may not have a great deal of natural ability in a sport, but will OUTWORK anyone. YOU are a true athlete. There are those of you that grow and learn with every chance you get on the field. YOU are a true athlete. There are those of you who give 100% and always encourage others to do their best. YOU are a true athlete. To those of you who are lucky enough to inherit natural talent and strength in athletics, make the most of what you have been given. You can possess natural talent and strength and NOT be a true athlete. Being an athlete requires much more than what can be seen on a scoreboard. Find the TRUE ATHLETE within yourself, dig deep, its there! Work hard, DOMINATE, never back down.

Domination Begins.

-cepedabrand21 surf co.

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Domination begins.

-cepedabrand21 surf co.

Motivation

Motivation is the driving force to success. Discovering what drives us allows us to harness the energy it brings to us. We use it to push ourselves harder and further towards our goals. Motivation has a positive domino effect on our lives. We set goals and use our motivation to reach them. Along the way, as we inch closer to attaining our goals, side goals and eventually higher goals can be set which often creates new motivation! True motivation never dies. It grows and develops into new challenges and motivation towards our evolving goals.

Motivation creates action. Knowledge of what needs to be done is never enough. Without motivation, we will never have accomplishment. Motivation will drive us to succeed. Dominate with motivation!

Domination begins.

-cepedabrand21 surf co.

Infection

Negativity can infect and poison the fabric of our minds. It feeds on and absorbs more negativity, growing stronger and multiplying until it overtakes us...if we let it. Do not succumb to negativity in your life. Our minds are amazing pieces of equipment. We can dominate negativity by not allowing it to invade and overcome us. There are times in our lives when we look around and see nothing but chaos all around us. Choose to rise above the chaos, dominate it with a positive outlook. We CHOOSE the attitudes and general outlook that we portray in our lives. You may find yourself in a spot where negativity has taken over, you are thinking of your present life situation and see that negativity has its grasp on you. Choose to dominate. Find one positive thing in your life. There is ALWAYS one thing, and that one thing, leads to another thing to be thankful for in your life. It may be as simple as having air in your lungs or a beating heart. It could be one person, a beloved pet, or your faith in God. It could be a total stranger that sent you a smile this morning, someone who held the door for you as you were walking out, the sun in the sky, the rain in the clouds, etc... There is always something to dominate the negativity in your life and the good news is that optimism is just as infectious! Infect your life with positive domination!

Domination begins.

-cepedabrand21 surf co.

Heroes

There are heroes among us. Heroes who have done big, amazing things and those who have done small, amazing things. There are people who see a chance to dominate and do so without thinking of themselves, jumping into action when situations call them to act. Selfless acts of service can be as small as lending a listening ear to someone who needs a friend, or as huge as wading into chest deep, raging flood waters to save a complete stranger, using a set of kayak straps you just happen to have in your vehicle as an anchor, saving his life. Completely different scenarios, none without tremendous impact. What does it take to be a hero? Courage, selflessness, ingenuity, resourcefulness, integrity, moral uprightness, mental toughness, decisiveness, confidence, heart, self-discipline, and self-control...just to name a few. There are so many different qualities that make up a hero. Some situations may require physical strength, however, utilizing resourcefulness and intelligence can sometimes make up for lack of physical strength. In other situations, a simple act of kindness or acknowledgement may be all that is needed. Anyone can be a hero, but not everyone is willing to dominate. Whether you are in the right place at the right time, or in a career that calls you to be a hero every single day, be prepared to act. Dominate. Be willing to step out for someone in need. Dominate for someone else, you just may be their hero!

Domination begins.

-cepedabrand21 surf co.

Influences in our lives

The world is full of people of all sorts. In our lives we interact with people everyday of varying integrity and energy. Surround yourself with people who will build you up; people who challenge you daily and hold you to a higher standard. There are people who maintain a positive outlook through the mountains and valleys of life. They persevere in hard times and handle them with grace. These are the people who will help you remain positive through the ups and downs of your own life and are the best to have near when life is joyful. Look at your own circle of friends, co-workers, and acquaintances. Do these people bring out the best in you? Don't be afraid to re-evaluate the relationships in your life. We are highly influenced by the people who infiltrate our days. Dominate the influences you allow into your life. Ensure that the people who carry the most influence in your life, encourage you, challenge you, and inspire you to be the best individual possible.

Domination Begins.

-cepedabrand21 surf co.

Lemonade

"When life hands you lemons, make lemonade." We hear this expression everyday. What can we learn from it? Everyone experiences difficulty and disappointment in their lives. Life is full of unexpected events. We think we are headed in one direction, something occurs, and we have to turn and go a different way. Sometimes these are simply detours and others we may need to carve out a path to an entirely different destination. It happens all the time. The methods by which we handle these turns of events determines our path. The path on the left, is the path where we wallow in self pity, thinking about how horrible our lives are and accept it the way it seems. Negativity is carried on our shoulders and we usually like everyone to experience negativity with us. We will call this the lemons path. The path to the right, is where we harness what we are experiencing, or have previously experienced and use it to make us better and stronger. The more experiences we have, the more wisdom we can gain. Even the hardest things in life can be dominated and even used for good if we carry a positive attitude and try to make the best of every situation. Keep our heads held high. If we try, we can always find joy, even in the hardest of times. We will call this the lemonade path. There will be times in our lives when we are experiencing lemons, possibly even right now. Which path will you choose? Why not dominate the lemons and make lemonade?

Domination Begins.

-cepedabrand21 surf co.